What Is PureTech Luxury Vinyl Flooring?
PureTech is Mohawk’s plant-based luxury vinyl plank (LVP) line – a premium waterproof flooring engineered on a renewable, bio-based core rather than the petroleum-based rigid core used in most LVP products. The plant-based construction meaningfully reduces the product’s environmental footprint while delivering the same performance buyers expect from premium LVP: 100% waterproof, pet-friendly, stain-resistant, and durable enough for high-traffic households
At National Floors Direct, PureTech is our recommendation for buyers who want the everyday performance of premium LVP without the environmental compromises of conventional vinyl flooring. It’s also the strongest fit for households prioritizing indoor air quality, healthier home materials, and lower VOC (volatile organic compound) emissions – an increasingly important consideration for families with young children, pets, or members with allergies or chemical sensitivities.
PureTech Luxury Vinyl Flooring
Explore PureTech:
Planet Friendly
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Durable
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Beautiful
Scratch resistant and easy to clean. Delivering durable beauty with a renewable, plant-based core.
What Makes PureTech Different
PureTech distinguishes itself in the LVP category on four dimensions that matter to modern buyers.
Renewable, plant-based core
PureTech is built on a bio-based core made partly from renewable plant materials rather than 100% petroleum-derived plastic. This is the fundamental construction difference between PureTech and conventional LVP. The plant-based composition reduces reliance on virgin petroleum, lowers embodied carbon in the finished product, and typically results in lower off-gassing of VOCs into your indoor air after installation. For buyers weighing environmental impact alongside performance, PureTech represents Mohawk’s most sustainable LVP option.
WetProtect waterproof performance
PureTech carries Mohawk’s WetProtect designation – the same waterproof engineering used in SolidTech. Patented Uniclic joints create watertight seams; a waterproof surface finish repels spills; and a lifetime warranty covers both the surface and the subfloor against water damage. This means PureTech can be installed in kitchens, bathrooms, laundry rooms, and basements – locations where solid hardwood should not go.
All Pet warranty coverage
Like SolidTech, PureTech carries the All Pet warranty, which covers pet-related damage that most flooring warranties explicitly exclude: accidents, scratches from claws, and pet-related stains. Combined with the plant-based core’s typically lower VOC profile, PureTech is a particularly strong fit for households with both pets and children where indoor air quality is a concern.
CleanProtect stain resistance
The CleanProtect surface treatment resists common household stains – food, drinks, mud, art supplies, pet accidents – and cleans up with just water in most cases. No specialty cleaners required, which itself contributes to lower indoor chemical exposure over the life of the floor.
Featured Technologies
WetProtect®
Waterproof Protection for Life
WetProtect® floors feature patented Uniclic® technology for water-tight joints, plus a waterproof finish and a lifetime surface and subfloor waterproof warranty.
All Pet®
All Pets. All Accidents. All the Time.
Flooring that features All Pet® protection gives pet parents the peace of mind that all their domestic pets, and all their accidents, are covered for the life of the floor.
Signature Technology™
Unmatched Beauty & Realism
Signature™ Technology delivers gorgeous color, clarity, and texture to perfectly capture the authentic imprint of hardwood.
CleanProtect®
Built-In Protection
PureTech Premier offers CleanProtect® with ActiveGuard Technology™, featuring antimicrobial properties built in to protect the floor.
PureTech vs. Other Luxury Vinyl Plank
The most common question we hear about PureTech is how it compares to conventional LVP – and specifically how it compares to Mohawk’s other flagship LVP line, SolidTech.
PureTech vs. SolidTech
Both are premium Mohawk LVP lines with WetProtect waterproof coverage, All Pet warranty, and CleanProtect stain resistance. The core construction is the primary difference: SolidTech uses a petroleum-based rigid core designed for maximum density and impact resistance; PureTech uses a plant-based renewable core designed to reduce environmental impact and typically deliver lower VOC emissions. Which is better depends on priorities. If maximum durability against dropped objects and heavy commercial-adjacent use is the top priority, SolidTech wins. If environmental footprint, plant-based construction, and indoor air quality matter, PureTech is the better fit. Both perform excellently in typical residential use with pets and kids.
PureTech vs. Conventional LVP
Most LVP products on the market are built on 100% petroleum-based cores with no meaningful sustainability positioning. PureTech’s plant-based construction is a genuine differentiator in a category where most “eco-friendly” claims are surface-level marketing. The bio-based core is verifiable in the product specifications, and Mohawk publishes third-party certifications (including GREENGUARD Gold for low chemical emissions and FloorScore for indoor air quality) that back up the environmental positioning.
Proudly Made in the USA – Every Step
PureTech is the only luxury vinyl product on the market that is 100% manufactured in America – and we mean every step. From the American-grown trees and reclaimed sawdust that form the coreboard, through the rigid backing, to the printed visual layer and the protective wear surface on top, American workers make every component in a U.S. facility. We’ve toured the plant ourselves, and the operation is remarkable. It’s a fully vertically integrated process from raw material to finished plank, all within the same domestic supply chain.
Frequently Asked Questions About PureTech
What is PureTech made from?
PureTech is built on a bio-based core made partly from renewable plant materials, topped with a durable waterproof wear layer and Mohawk’s proprietary Signature Technology visual layer that delivers realistic wood and stone appearances. The plant-based composition is what distinguishes PureTech from conventional LVP products built on 100% petroleum-derived cores.
Is PureTech better for indoor air quality?
Yes. Because PureTech is built on a plant-based core rather than 100% petroleum-based plastic, it typically emits lower levels of VOCs (volatile organic compounds) into your indoor air after installation. Mohawk’s PureTech line carries GREENGUARD Gold certification for low chemical emissions and FloorScore certification for indoor air quality – third-party certifications that verify these claims. For households with young children, pets, or family members with allergies or chemical sensitivities, this matters.
Is PureTech really waterproof?
Yes. PureTech carries Mohawk’s WetProtect designation, which includes patented Uniclic joints for water-tight seams, a fully waterproof rigid core, and a lifetime warranty covering both the surface and the subfloor. PureTech is safe to install in kitchens, bathrooms, laundry rooms, and basements.
How does PureTech compare to SolidTech?
PureTech and SolidTech are both premium Mohawk LVP lines with the same waterproof, pet-friendly, and stain-resistant credentials. The core difference is construction: SolidTech uses a petroleum-based rigid core optimized for maximum density and impact resistance; PureTech uses a plant-based renewable core optimized for lower environmental footprint and typically lower VOC emissions. For most households, both perform excellently – the choice usually comes down to whether sustainability or maximum density is the higher priority.
How much does PureTech cost installed?
PureTech installed pricing varies based on style, room dimensions, subfloor prep required, and add-on services like furniture moving or old-flooring removal. National Floors Direct provides free in-home estimates with transparent, no-surprise pricing before any work begins. Contact us to schedule an estimate for your specific project
Is PureTech safe for homes with pets?
Yes – and it’s particularly well-suited for pet households. PureTech carries the All Pet warranty, which covers accidents, scratches from claws, and stains that most flooring warranties exclude. The waterproof construction means pet accidents don’t damage the subfloor, and the plant-based core’s typically lower VOC emissions are beneficial for pets who spend most of their time close to the floor.
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